YOUR STRATEGIC PARTNER FOR GROWTH
External CFO and finance consulting partner for fast-growing e-commerce and SaaS businesses
YOUR STRATEGIC PARTNER FOR GROWTH
External CFO and finance consulting partner for fast-growing e-commerce and SaaS businesses
Stop Guessing. Start Scaling — With a CFO's Who Know Ecommerce & SaaS
Stop Guessing.
Start Scaling — With a CFO's Who Know
Ecommerce & SaaS
We leverage top-level expertise gained from working with some of the region leading unicorn & high growth companies to deliver strategic financial management, controlling and accounting services
We leverage top-level expertise gained from working with some of the region leading unicorn & high growth companies to deliver strategic financial management, controlling and accounting services
Problems of fast-growing startups
Problems of fast-growing startups
💰
Cash Flow & Financial Management
Cash Flow & Financial Management
Poor forecasting leads to over- or under-investing in key areas, ignoring unit economy leads to unsustainable growth, rapid growth requires significant upfront investments in inventory, marketing or logistics.
Poor forecasting leads to over- or under-investing in key areas, ignoring unit economy leads to unsustainable growth, rapid growth requires significant upfront investments in inventory, marketing or logistics.
🎯
Customer Acquisition Costs & Profitability
Customer Acquisition Costs & Profitability
Rising advertising costs, unable to calculate contribution margins of different channels.
Rising advertising costs, unable to calculate contribution margins of different channels.
🚚
Supply Chain & Inventory Issues
Supply Chain & Inventory Issues
Overstocking leading to cash being tied up in unsold inventory, stockout due to increased demand or unreliable suppliers, significantly uneven category performance.
Overstocking leading to cash being tied up in unsold inventory, stockout due to increased demand or unreliable suppliers, significantly uneven category performance.
🏗️
Operational Complexity & Scalability
Operational Complexity & Scalability
As startups grow, their operations become more complex, leading to more software & tool integrations, increased process inefficiencies or decision-making bottlenecks.
As startups grow, their operations become more complex, leading to more software & tool integrations, increased process inefficiencies or decision-making bottlenecks.
OUR SERVICES
OUR SERVICES
1
Strategic financial management
Proven dynamic financial leadership designed for your growth trajectory.
2
Financial reporting
Upgrade your management reporting with proven strategies to unlock better decisions.
3
Data Analysis & BI
Turn data from multiple sources into your competitive advantage.
4
Process Transformation & Digitalization
Optimize your finance and operational workflows through lean & scalable processes.
5
Access to External Financing
Benefit from our network and experience to access strategic financing.
6
Accounting
Stay focused on sales - we will handle the numbers.
1
Strategic financial management
Proven dynamic financial leadership designed for your growth trajectory.
2
Financial reporting
Upgrade your management reporting with proven strategies to unlock better decisions.
3
Data Analysis & BI
Turn data from multiple sources into your competitive advantage.
4
Process Transformation & Digitalization
Optimize your finance and operational workflows through lean & scalable processes.
5
Access to External Financing
Benefit from our network and experience to access strategic financing.
6
Accounting
Stay focused on sales - we will handle the numbers.
1
Strategic financial management
Proven dynamic financial leadership designed for your growth trajectory.
2
Financial reporting
Upgrade your management reporting with proven strategies to unlock better decisions.
3
Data Analysis & BI
Turn data from multiple sources into your competitive advantage.
4
Process Transformation & Digitalization
Optimize your finance and operational workflows through lean & scalable processes.
5
Access to External Financing
Benefit from our network and experience to access strategic financing.
6
Accounting
Stay focused on sales - we will handle the numbers.
1
Strategic financial management
Proven dynamic financial leadership designed for your growth trajectory.
2
Financial reporting
Upgrade your management reporting with proven strategies to unlock better decisions.
3
Data Analysis & BI
Turn data from multiple sources into your competitive advantage.
4
Process Transformation & Digitalization
Optimize your finance and operational workflows through lean & scalable processes.
5
Access to External Financing
Benefit from our network and experience to access strategic financing.
6
Accounting
Stay focused on sales - we will handle the numbers.
1
Strategic financial management
Proven dynamic financial leadership designed for your growth trajectory.
2
Financial reporting
Upgrade your management reporting with proven strategies to unlock better decisions.
3
Data Analysis & BI
Turn data from multiple sources into your competitive advantage.
4
Process Transformation & Digitalization
Optimize your finance and operational workflows through lean & scalable processes.
5
Access to External Financing
Benefit from our network and experience to access strategic financing.
6
Accounting
Stay focused on sales - we will handle the numbers.
1
Strategic financial management
Proven dynamic financial leadership designed for your growth trajectory.
2
Financial reporting
Upgrade your management reporting with proven strategies to unlock better decisions.
3
Data Analysis & BI
Turn data from multiple sources into your competitive advantage.
4
Process Transformation & Digitalization
Optimize your finance and operational workflows through lean & scalable processes.
5
Access to External Financing
Benefit from our network and experience to access strategic financing.
6
Accounting
Stay focused on sales - we will handle the numbers.
1
Strategic financial management
Proven dynamic financial leadership designed for your growth trajectory.
2
Financial reporting
Upgrade your management reporting with proven strategies to unlock better decisions.
3
Data Analysis & BI
Turn data from multiple sources into your competitive advantage.
4
Process Transformation & Digitalization
Optimize your finance and operational workflows through lean & scalable processes.
5
Access to External Financing
Benefit from our network and experience to access strategic financing.
6
Accounting
Stay focused on sales - we will handle the numbers.
1
Strategic financial management
Proven dynamic financial leadership designed for your growth trajectory.
2
Financial reporting
Upgrade your management reporting with proven strategies to unlock better decisions.
3
Data Analysis & BI
Turn data from multiple sources into your competitive advantage.
4
Process Transformation & Digitalization
Optimize your finance and operational workflows through lean & scalable processes.
5
Access to External Financing
Benefit from our network and experience to access strategic financing.
6
Accounting
Stay focused on sales - we will handle the numbers.
SOFiA (Stand Out Finance Advisory) is an external CFO and finance consulting partner for fast-growing e‑commerce and SaaS businesses in the Czech and Slovak markets.
SOFiA (Stand Out Finance Advisory) is an external CFO and finance consulting partner for fast-growing e‑commerce and SaaS businesses in the Czech and Slovak markets.
Martin S.
CEO & owner, Puella
After Michal and his team joined the company, the accounting and reporting moved from "big numerical chaos" to a completely different level within just a few months. Their experience has greatly helped us also in other areas we deal with across the company on a daily basis. Michal is also a great partner when it comes to brainstorming major strategic decisions."
After Michal and his team joined the company, the accounting and reporting moved from "big numerical chaos" to a completely different level within just a few months. Their experience has greatly helped us also in other areas we deal with across the company on a daily basis. Michal is also a great partner when it comes to brainstorming major strategic decisions."
MICHAL
Toth
E-commerce finance expert with a passion for helping digital businesses grow. Over the past 9 years he worked inside leading companies like Rohlik or Footshop, built financial reporting systems for dozens of e-commerce brands across the region and gained first-hand experience in building and exiting his own start-up. With an entrepreneurial mindset and deep finance expertise, he now partners with founders to bring clarity, control and confidence to their growth journey.
MICHAL
Toth
E-commerce finance expert with a passion for helping digital businesses grow. Over the past 9 years he worked inside leading companies like Rohlik or Footshop, built financial reporting systems for dozens of e-commerce brands across the region and gained first-hand experience in building and exiting his own start-up. With an entrepreneurial mindset and deep finance expertise, he now partners with founders to bring clarity, control and confidence to their growth journey.
Contact us
Contact us
We’re here to help! Whether you’re looking for support, have a business inquiry, or just want to get in touch, our team is ready to assist you.
We’re here to help! Whether you’re looking for support, have a business inquiry, or just want to get in touch, our team is ready to assist you.
You can reach us by calling +420 608 444 534,
or simply send us a message below.
You can reach us
by calling +420 608 444 534,
or simply send us a message below.
SOFi Advisory s.r.o., IČO 225 45 189